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If you listed all the variables that should be considered in the media planning process, the list would be much longer than the lead time we’ve been getting to develop the media plan.
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Media Planners and Media Buyers
Who are these people?
Founded in 1993, Thayer Media has 10 full-time, customer-focused professionals.
With a staff this size, our range of experience is considerable, with senior management staff at 30+ years (yikes!). Our senior planner/buyers each have more than 10 years experience in the business, working on everything from monster accounts all the way to planning and buying for the guy who owns the proverbial corner store. Our junior people are nurtured, trained, exposed to research and learning opportunities to help them become contributors to our favorite media department.
Over the course of all our years in business, we have spent millions of media dollars on behalf of clients of every stripe. We have talked to clients about everything from traditional media to the latest social media darlings on the radar screen (so, pick it - television to email marketing to Twitter to dog walkers!)
We train on new technology, and we pride ourselves on staying up to date with all of the changes in the industry. Yes, we understand what's going on in the biz, so we can help our clients stay up-to-date too.
Go ahead, ask us anything.
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