Is Twitter useful?

Like any good media plan, layering the ingredients can have a smashing effect.

If you listed all the variables that should be considered in the media planning process, the list would be much longer than the lead time we’ve been getting to develop the media plan.

If you're trying to understand how to incorporate social media into your marketing plan, start by thinking about questions. 

The Internet has not made us any kinder, that's for sure. Particularly when it comes to love.

A new survey released from Simmons points out the differences in website visitors, by age group.

Free web traffic - what a concept! Over the course of the last year, we've looked at a lot of websites that are not optimized - for some reason.