At Thayer Media, we're in the throes of closing out 2011 while clients are pushing into the 2012 planning season.  So we thought we would provide a quick-start guide to all of our clients and friends about the 2012 MUST-DO for your marketing plan.

Please note, we make no money on this advice and you can't hire us to work on the MUST-DO for you.  But for all the things that we do for you next  year, at every level, doing the MUST-DO will make everything "marketing" work better.

 

MUST-DO: Improve the content on your website.

And if we've already told you this in years prior, oh well - take another look an your site and improve it again.  (It's supposed to be a continual process, kind of like eating well or practicing meditation.)

Here's the whole truth.  Content matters more than ever.  Fresh content is particularly important.  Keywords embedded at every level of the site help people find you.   Updating the content makes search engines think you're vital and alive.  Quality scores rely on relevance. 

Content matters more than ever.  (We're repeating ourselves because frequency matters too.)  We found this article with a great infographic that will help you understand all the interrelationships - and will prove to you that content matters.

If you do the MUST-DO, we'll love you for it.  Promise.  It will make all our advertising stuff work so much better.