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Case Study:
Adult Education University

8 campuses in 5 Midwestern states

Business Challenge

• Improve enrollment in multiple markets
• Increase phone volume by boosting awareness
• Compare current media placement with costs based on our experience to determine efficiency by market

Solution Strategy

• Performed a market-based evaluation of the prior agency's placements and concomitant call volume to help client expectations stay focused on media delivery and related CPM's

Solution Tactics

• Used side-by-side schedule and cost analysis to evaluate current information
• Reviewed call volume information and compared back to schedules
• Developed list of new tactics to "goose" markets that were lagging in response
• Client began improving messaging to provide stronger call to action

Results:

• Saved the client an average of 37% across all markets on all expenditures
• Built call volume by 10% on average, with equivalent approval ratings

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