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success stories:
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Case Study:
Financial Services

Vendor-distributed national brand

Business Challenge

• Client's prior agency had declared bankruptcy, leaving the client holding the bag
• Media placement was tied up by credit and payment issues

Solution Strategy

• Instituted fast-paced pre-pay system and worked on restoring client's good credit with the media by meeting credit milestones

Solution Tactics

• Contacted vendors quickly after approval for buy
• Collected credit "rules" and negotiated milestones
• Arranged for pre-payment for urgent media purchase needs

Results:

• Reduced go-to-market time by 3 days
• Transitioned client back into good credit standing
• Strengthened client relationship with media

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