Well, with all the carrying on about social media, we should have known that politicians would be the next advocates.

The quote of the day on my iGoogle app was about television, and not really in a good way.

Eloqua, a company that idolizes conversion, has created a new job title for one of its staff members: Director of Content Marketing.

The media can be powerful – it has been in the past and it still is in fiction.

You would think attributing results of client ad spend should be more trackable now that we’ve got more insight into consumer behavior thanks to the web. You would mostly be wrong.

A great post by Greg Satell on his DigitalTonto blog points out some of the operational and cultural disconnects between paper newspapers and digital newspapers.

The Television Bureau of Advertising released a report underlining the continuing importance of television in the mass media panoply.

My guest blogger, Doug Erickson, has heard about Facebook's "Universal Like Button" and he doesn't like it...

If you listed all the variables that should be considered in the media planning process, the list would be much longer than the lead time we’ve been getting to develop the media plan.

Because subscribers care about the content in magazines, they also often are engaged by advertisers in magazines.

Colors have always been more than just a combination of the prime colors and black and white; they have symbolism and meanings that are historical, cultural and consumer driven.

I’m a sports fan. And, at 7 p.m. ET on Sept 7, 1979, my world changed along with millions of sport fans as ESPN aired its first program.

According to today’s MediaWeek, they may finally have proof that advertising actually works - who'd a thunk it?

If your advertising budget is starting to shrink, and that’s what you’re thinking about right now, you’ve probably already missed a lot of opportunities – first quarter was an interesting time for advertising prices. But, don’t worry – there are plenty more chances out there.