There's this blog, 21 Onsite SEO Tips You Can Give to Your Online Copywriter, from Kevin Gibbons at SEOptimise.com, that outlines the beginner's steps to take in order to attract organic traffic for your website.

AKA FREE TRAFFIC. Free is better than paid.

It's all about writing for the spiders in a way that makes clear to them what your site is about. And, at the same time, writing for your website users so they do what you want them to do - which is convert!

The industry anagram is SEO = search engine optimization. You've heard the letters. Read all about it here.

We've reviewed this material, courtesy of our reading of seoMOZ.org, with a lot of our clients. While it's not typically considered part of the media planning realm, we bring it up because free traffic is better than paid traffic (there - I said it again, even if it doesn't particularly advance our business model.) And what we're really trying to do is advance our clients' business models.

We hope you take the same search engine optimization steps with your website. If you need help, call. We're here.

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