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At Thayer Media, we have developed an 8-step process we call our Media Maximization Map. And, that is just what it is -- a road map to maximize your advertising success.

We start with a discovery process that will help us map out the landscape in which you operate. We look for the strategy in your marketing message, your trading area and your competitors' activities.

At each step of the process we probe, ask thoughtful questions, listen to those answers and utilize our knowledge and experience to develop the best media plan for your business. The media plans we deliver to you use a simple format. They are designed to be working documents, both big picture and intricate. Then we work with you to implement that advertising plan.

We deal directly with the media because we believe we get the best value for our clients by working direct. We pride ourselves on being a full-disclosure media service -- you will know how every penny is spent. At Thayer Media our job is to help our clients sell their products and services, and to make sure they understand what we're doing, why we're doing it and how we're going to measure results.

Here's our Media Maximization Map, at the 50,000 foot view:

• Research and Development
• Sales/Marketing/Operations Objectives
• Strategic Thinking
• Tactical Thinking
• Cost of Thinking
• Tactical Execution
• Performance Management
• Thought Analysis

"When you hire Thayer Media we pledge to give you a solid media strategy that will deliver results. You will see an impact on your lead generation, visits, traffic and sales. That's the advertising goal we have for every client."
-- April Thayer, Thayer Media

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