Financial Services

Non-profit education expense planning organization

Business Challenge

• Client's prior agency had instituted a pay-per-click media campaign
• Client was looking for continual improvement on click-through rates along with higher traffic volume

Solution Strategy

• Created new vendor relationship to help broaden list of keywords and phrases
• Reviewed web events for priorities and relevance

Solution Tactics

• Contacted media vendors quickly after approval of strategy
• Reviewed research strategy and management fees to make sure ROI improvements were possible
• Instituted quick turn-key solution to move client immediately to new process and technology

Results:

• CTR is up 441% year over year
• CPC is down 64% over the same time frame
• Client perception of the value of PPC is enhanced by the experience and the results