Senior Services Facility

5 centers in Denver metro area

Business Challenge

• Develop an outreach program targeting the elderly, their caregivers and referral sources utilizing a very limited budget

Solution Strategy

• Our target audience definition and media analysis identified a multi-level campaign strategy to speak to all three targets about an emotional issue

Solution Tactics

• Identified media habits of each target and cross-referenced each medium's communication strengths
• Used highly targeted outlets to communicate with each group
• Forced the media schedules and flighting to support across media for maximum efficiency
• Client launched direct marketing campaign focused on referral sources to run concurrently with media schedule

Results:

• Client has grown from 1 center to 5 centers in Denver
• Participation has grown from 80 participants to over 700 participants
• This client now provides marketing counsel to other similar operations around the United States